ЗА УЧЕНИЦИ ЗА ВЪЗРАСТНИ ПОДГОТОВКА СЕРТИФИКАТНИ ИЗПИТИ Индивидуално обучение Корпоративен английски Изпитен център
Сертифициране на преподаватели Начало За нас Предстоящо Работа Контакти MY AVO ВХОДЯЩ ТЕСТ
лого Кеймбридж лого EAQUALS

Бизнес идиоми

Познаването на значенията на идиомите и използването им в подходящ контекст е един от
белезите на отлично владеене на английския език.

IDIOM MEANING EXAMPLE
Ahead of the pack To be more successful than the competition If we want to stay ahead of the pack, we’ll have to increase our marketing budget.
Back to square one To start something over again because a previous attempt failed To make this software finally work, we have to go back to square one.
Ballpark number / figure A very inexact estimate To give you a ballpark figure about how much the border wall to Mexico is going to cost, I’d say about 30 million dollars.
Big picture Everything that is involved in a particular situation Working on all these details, we have lost sight of the big picture.
By the book To do things exactly according to the rules or the law We told our auditors that we do everything by the book.
Corner the market To dominate a particular market Amazon more or less corners the online retailing market.
Cut-throat Very intense, aggressive, and merciless competition Competition in the food retailing business is cut-throat.
Easy come, easy go Something gained easily is also lost easily I lost 500 Euros in a poker game last night, but that’s life – easy come, easy go.
Get down to business Stop making small talk and start talking about serious business topics Now that everyone’s here, let’s get down to business and start with the presentation.
Game plan A strategy or plan for achieving success What is our game plan for dealing with our new competitor?
Get something off the ground To start something (e.g. a project or a business) Now that we have finished the planning phase, we are eager to get the project off the ground.
Go down the drain Something is wasted or lost All our efforts in entering this new market went down the drain.
Go the extra mile To do more than what people expect To give our customers the best shopping experience, we go the extra mile.
Hands are tied Not being free to behave in the way that you would like I’d love to help you, but my hands are tied.
In a nutshell Using as few words as possible In a nutshell, we will run out of cash in three months' time.
In full swing At a stage when the level of activity is at its highest Construction of our new production site is in full swing now.
In the driver’s seat To be in charge or in control of a situation Being offered the position of a managing director, I’ll soon be in the driver’s seat.
Keep one’s eye on the ball To give something one’s full attention and not to lose focus We should not diversify our product by offering too much, but rather keep our eyes on the ball.
Learn the ropes Learn the basics of something (e.g. a job) I’m learning the ropes in my new position.
Long shot Something that has a very low probability of happening Winning the lottery is a long shot.
No-brainer Something that is really obvious or easy Making money working for an investment bank is a no-brainer.
No strings attached Something is given without involving special demands or limits They will let you try the product for free with no strings attached.
Not going to fly Something isn’t expected to work out This product is definitely not going to fly.
Put all one’s eggs in one basket To rely on only one thing to bring success It’s not smart to invest in American tech stocks only and put all your eggs in one basket.
Put the cart before the horse To do or think about things in the wrong order Trying to find an investor without having a business plan is like putting the cart befor the horse.
Raise the bar To set standards or expectations higher The iPhone raised the bar for smartphone makers.
Red tape Official rules and processes that seem excessive and unnecessary The new law is going to create a lot of red tape.

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